Interview With Jaehyeon Lee, ENTROPY's Brand Marketing Lead

The Picky Team sat down with Jaehyeon Lee, Brand Marketing Lead at Entropy, to go behind the scenes of their viral Charm Tint Base Blurry line. Whether you’re a longtime fan or new to the brand, Jaehyeon shares exclusive insights and creative strategies to help Picky creators craft standout content that captures Entropy's unique aesthetic.

Q1: Could you briefly introduce your brand and product?

Entropy Makeup is a beauty brand rooted in self-expression, exploring the wide spectrum of beauty—from subtle changes that only you would notice to bold looks that leave a vivid impression. 

The Charm Tint Base Blurry line is designed as a keyring-style tint, positioned as both a product for the lips and an accessory that can be clipped anywhere and styled however you like. 

The lineup features a versatile blurry texture that creates a smooth, filter-like base while allowing for both even coverage and accentuation of your lips. 

Among the shades, Topaz Gem has become one of the most popular shades in the line with its burgundy-rose color that leaves a lasting impression on not just your lips—but your overall look.

Q2: Do you have any tips for when you apply the product?

The tint was formulated to be soft and moisturizing while still being comfortable to apply, leaving a blurry tint as opposed to being fully matte. 

For best results, try removing excess oil and moisture from the lips first before applying to achieve a smooth, diffused finish.

Q3: As a brand representative, do you have any insights you’d like to share with creators? What kind of content do you find most appealing when collaborating? 

Since transitioning into an exclusively makeup-based brand last year, we have been actively collaborating with creators who can clearly showcase and highlight our products. 

Rather than focusing solely on the product’s appearance or packaging, we value influencers who effectively express the product’s true color and texture, aligning them with our goal of delivering authenticity through their content.