Who is that girl? Abbie

Under the beautiful lights of Seoul City, this Australian-Korean creator is quickly becoming one to watch. After returning and embracing a new chapter in Korea, with so much to share, Abbie entered a season of experimentation—discovering the online voice that felt most true to herself. With her talent for beauty and an effortlessly entertaining presence online, Abbie creates content that feels both authentic and deeply connecting.

As her creator journey continues to bloom, she reminds us that growth often begins with the courage to try something new.

How would you describe yourself beyond your content?

Beyond content, I'm a very curious and creative person. I love trying new things, whether that is experimenting with makeup, exploring new places, or pushing myself outside of my comfort zone.

What is one thing most people don't know about you?

I am actually more extroverted than I come across in my content. If you ever see me in real life, come and say hi. I used to manage a café back in Australia, so I think I was trained to talk for eight hours straight. I am also a trained barista.

Did you expect moving to Korea to influence your content career?

Honestly, it happened very naturally. I originally moved to Korea for personal reasons and to study, but being here gave me so much more to share.

I never planned on becoming a content creator, especially in Korea, but the environment and the beauty culture really helped me unlock a side of myself I did not even know existed. That was when I felt inspired to start posting and sharing everything I was learning, especially within beauty.

When did you start feeling momentum?

started feeling it when my content began to resonate consistently, not just through one viral video. When people started coming back, recognizing me, and trusting my recommendations, that is when it felt like real momentum.

Did the move influence how you create? How important was experimentation?

Definitely. Being in Korea pushed me to experiment more with filming styles, storytelling, and even how I present myself. Experimentation has been everything for me. It is how I figured out what actually feels authentic instead of just following trends.

When did you realize your makeup tutorials were connecting?

I realized it when people started saving my videos and recreating my looks. That was a really meaningful moment because it showed me that my content was not just entertaining, but also genuinely helpful and impactful.

When filming, what matters most: technique, personality, storytelling, or something else?

For me, personality and storytelling matter the most. Technique is important, but people stay because they connect with you. I always try to make my content feel like you are getting ready with a friend rather than watching a perfect tutorial.

Where do you find inspiration?

I find inspiration everywhere. It can come from other creators, K-beauty trends, Pinterest, or even just walking around Seoul. Sometimes I will see a colour combination or a certain mood and build an entire look around it.

Does this season reflect your creator journey?

I think it really does. It feels like a fresh start. I feel more confident in my style, more clear about my direction, and more open to taking creative risks. It feels like I am stepping into a new version of my content.

What excites you most about what's ahead?

I am really excited to expand beyond short-form content. I want to focus more on long-form YouTube, deeper storytelling, and building something that feels more personal and lasting.

Advice for new beauty creators?

Do not wait for everything to be perfect. Start posting, experiment as much as you can, and focus on being authentic rather than trying to copy trends. People connect with honesty far more than perfection.

Check out Abbie’s TikTok here: @abigailpalmr