Jelly Shoes: The shoe of the summer
Hi Picky Club Reader! Welcome to the very first rendition of our newest magazine series, the Club Selection.
This month, we wanted to give the spotlight to Jelly Shoes. Everything made of jelly is having it’s moment right now, but if there is one item you should consider buying, it’s the Jelly Ballet Flats. They have the same
concept as the jelly shoes you might have worn as a kid, but a slightly more mature and stylish version. They’re breathable, playful, waterproof, and somehow work for both laying around on the beach and running errands around the city. Check out our styling tips below and get ready for a summer filled with cute and playful jelly.
Why Jelly Ballet Flats?
Jelly ballet flats are waterproof without looking too sporty, so it’s super easy to wear for the beach, and even easier to clean during the rainy season. You can style it effortlessly with socks or wear them barefooted. If you walk around trendy neighborhoods in Korea you can see them being styled with dresses, denim, and even office attire.
Some people decide to style the jelly flats as they come, but in Korea, the biggest trend is personalizing them with charms—thanks to the brand Heavenly Jelly that opened a flagship store in Seongsu in early May.
Look 01: City Girl Summer
Pair a white halter shirt with dark lightweight jeans, silver jewelry, and silver or black jelly flats.
Look 02: Beach to Dinner
For a beach-to-city look, style your swimsuit with a crochet skirt, tote bag, and colorful jelly sandals.
Look 03: Rainy Day Cute
Layer a sheer skirt with a relaxed hoodie, socks, and platform jelly shoes for a mix of soft and sporty.
DIY Jelly Shoe Night
The best part? You don’t need the designer version to get the look. Buy an affordable pair online, gather your friends, DIY your own charms, and turn it into a summer rooftop activity.
Plan an afternoon with fruit platters, cold drinks, a chill summer playlist, and a table full of cute charms, ribbons, and initials to make each jelly pair feel personal.