My Journey as a Creator with Eva

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Mar 03, 2026
My Journey as a Creator with Eva

I’m mostly a beauty creator, but sometimes I also share my original songs, because singing and writing music are a huge part of who I am. 
My creator career started after I completed my studies in foreign languages. I felt lost at that time, like I wasn’t doing enough, like something inside me was pushing for more. Every day on TikTok I saw girls making beautiful videos, and even though I had absolutely no experience in filming or editing, I started anyway. 

At first, I was terrified of being judged. I was scared that the people who knew me would think I was stupid or “trying too hard.” But then I realized something important: people will judge you no matter what you do, so I might as well do what I love. My first makeup videos were in Italian, but soon I realized that wasn’t enough for me. I wanted to connect with people around the world. So I switched to English. 

And that’s when everything changed.

I created the diamond lips trend, my first truly viral moment. Suddenly, huge creators and brands were recreating my look. Vogue, ELLE, The Wom, L’Officiel, even NYX Cosmetics and Huda Beauty talked about my work. It was surreal to see something that came from my imagination travel across the world. 

From there, my journey became bigger than just beauty. It became about expression, confidence, and finding my voice. I want to step out of my comfort zone even more: create vlogs, show more of my personality, share my music, talk openly about my life, and build a community that grows with me. My goal is to bring positivity, creativity, and a sense of magic to the world through what I create.

@evalarosaxo 

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